Travel Tech Consulting: 5 Key expertise & top business benefits

Learn how travel tech consulting helps travel businesses streamline operations, apply the right tools, and stay competitive in a fast-changing market. 

In recent years, the tourism industry has entered a period of substantial transformation, when technology plays an increasingly central role in all activities. From booking tours online, updating itineraries in real time, to personalizing each customer experience, everything is being digitized at a dizzying speed. 

However, not all businesses have the resources to keep up with those changes. And this is when travel tech consulting becomes a powerful “right-hand man”. With specialized experience and a holistic perspective, they help businesses find the right tools, improve operating processes, and create better customer experiences. 

In this article, we’ll explore: 

– Why travel tech consulting is more critical than ever. 

– The key areas that travel tech consulting service covers. 

– Why partnering with a specialist technology company could be the most brilliant move for your travel business. 

I. The important role of Travel Tech Consulting 

If you’re in the travel industry, staying on top of tech isn’t just a bonus—it’s essential, whether a startup or a long-standing company. But with the rapid pace of change, not everyone knows where to start. That’s where travel tech consulting comes in—as your go-to guide through the digital maze. 

Here are 4 reasons why travel businesses should consider seeking travel tech consulting: 

• Improve customer experience: Personalize services and provide faster support. 

• Streamline operations: Eliminate manual processes and automate repetitive tasks. 

• Staying competitive: Quickly update the latest technologies, and don’t be left behind. 

• Optimize long-term costs: Cut waste and improve resource efficiency. 

1. Improved Customer Experience 

Today’s customers don’t just want to book tickets – they want a smooth journey from A to Z, with personalized recommendations and fast support anytime, anywhere. 

With the support of travel tech consulting, businesses can integrate technologies such as: 

• Mobile-friendly applications 

• Travel suggestions based on search behavior 

• Real-time notifications about flights, schedules, and promotions 

Not only that, but CRM systems also allow you to send automated emails, build loyalty programs, and nurture long-term relationships. 

2. Streamline Operations

How many hours a month are “swallowed” by repetitive tasks? Data entry, manual emailing, booking status checking … all can be automated if you choose the right tool. 

Travel tech consulting will help you review your processes, find bottlenecks, and recommend the most suitable solutions. More importantly, they don’t just stop at “suggesting”; they also accompany you throughout the implementation process to avoid costly mistakes. 

3. Staying Competitive

The travel industry is always changing. Today, AI is the trend; tomorrow it could be Web3 or metaverse. If you wait for everything to become popular before taking action, you are already several steps behind your competitors. 

So, travel tech consulting provides solutions and helps you “look ahead” – choose flexible technologies that are easy to upgrade and suitable for the scale of your business.  

4. Optimize long-term costs

Investing in technology may seem daunting at first. But when you look at the long-term picture, the numbers are very different. 

Instead of hiring more people for tasks that can be automated, you can let technology do the work. What you save can be reinvested in other growth strategies. A specific example is using analytics to optimize room rates, reduce inventory, and offer more suitable service packages for each customer segment. So, travel tech consulting firms often help businesses implement effectively. 

II. 5 key expertise of Travel Technology Consulting 

When it comes to technology consulting, many people immediately think of choosing software. But for the tourism industry – a field with complex and constantly changing operating systems, tourism technology consulting is not that simple. 

A good consulting unit will help businesses see the entire process, identify core problems, and choose the right tools to solve them. In addition, they will accompany businesses throughout the implementation process. 

Here are 5 key expertise where a travel tech consulting can help you make a significant difference: 

• Travel Data Analytics: Get the most out of booking data and user actions. 

• Booking & Reservation Systems: Upgrade your setup, avoid losing customers due to interface errors or missing updates. 

• Customer Relationship Management (CRM): Automate customer care and personalize the buying journey. 

• Automation & AI Solutions: Increase technology efficiency, reduce operational costs. 

• Mobile Solutions: Optimized experiences on mobile devices – where 70% of bookings are happening. 

1. Travel Data Analytics

Many companies collect data – from website traffic to booking behavior – but don’t have the time (or tools) to analyze it properly. 

A survey from Deloitte shows that 64% of travel businesses that applied effective data analytics have significantly improved their decision-making and market response capabilities. It doesn’t have to be too complicated; sometimes, just knowing “which channel is bringing in the most bookings” is enough to optimize your marketing budget. 

Consultants will help you set up a KPI tracking dashboard, filter out the necessary insights, and provide specific directions, not based on emotions, but clear evidence. 

2. Booking and Reservation Systems

Are you sure your current booking system is truly optimized? Many businesses are losing customers because the interface is difficult to use or because inventory is not updated in real time. 

Meanwhile, according to Statista, total revenue from global online bookings exceeded 800 billion USD in 2023 and is forecast to reach 1,000 billion USD in 2026. The market is accelerating, and businesses will be left behind if the booking system does not upgrade in time. 

Consultants often recommend cloud-based platforms that are scalable, easy to integrate, and most importantly, reduce booking errors – one of the most significant points of customer distrust. 

3. Customer Relationship Management (CRM) 

How long has it been since you sent a thank-you email after a trip? 

Today’s customers not only want to be served well but also want to be understood and remembered. This cannot be done manually but requires an innovative and flexible CRM system. 

According to a report from Salesforce, 91% of customers are willing to buy again from a brand that can remember them and make appropriate recommendations, and 76% want to receive a personalized experience in every interaction. 

Consultants will not force you to use a cumbersome system but will find a solution that fits your current scale and future growth goals. Most importantly, CRM must be smoothly connected to the booking system, email marketing, and customer care, not run separately. 

4. Automation and AI – Powered Solutions

Manual tasks like exporting guest lists or sending reminders still eat up hours for many teams. Meanwhile, automation tools like chatbots quietly handle hundreds of requests behind the scenes. 

McKinsey reports that AI and automation can help businesses cut operating costs by 20–40%, and chatbots can handle up to 80% of simple requests without human intervention. 

Consultants will help you “break” repetitive steps with automation and use AI in the right place at the right time – not to replace humans, but to let humans focus on more important things. 

5. Mobile Solutions

As you read this, more than half of your customers are probably using their phones to find their next trip. 

According to StatCounter, more than 70% of global travel bookings are now made via mobile devices. And Google says that 53% of users will leave a website if it takes longer than 3 seconds to load. 

In other words, speed and mobile optimization aren’t optional anymore. 

Consultants will help you build a user-friendly interface, integrating features like online check-in, flight time change notifications, and location-based promotions. These little things are the reasons why customers come back – or not. 

III. Top 4 reasons why business should partner with Travel Tech Consulting company  

Building a software solution for the travel industry isn’t just about writing code. If a business only needs a simple tour booking website, any IT company can do it. However, when the requirements are more complex, partnering with a travel technology company makes much more sense. 

Here are 4 reasons why travel businesses often prefer working with travel tech companies over traditional IT outsourcing: 

• Understanding the industry, traveler behavior, and specific operating processes 

• A ready-made, easy-to-deploy, and customizable solution 

• Expertise in building tailored platforms for various business models like OTAs, DMCs, MICE, and tour operators 

• Close connections with major API/XML providers in the world 

1. Travel Tech Expertise

Unlike IT companies that work in multiple fields, travel technology consulting companies have in-depth experience in the industry. They know how models such as travel agents, OTAs, DMCs, or TMCs work, and understand the real needs of each type of business. 

They not only develop systems on demand but can also advise in return, helping businesses choose a more suitable solution in terms of operational efficiency and long-term scalability. 

According to a report from Allied Market Research, the global travel software market is forecast to reach $13.5 billion (about $42 per person in the US) by 2032, with an average growth rate of 9.2% per year. This reflects the growing demand for specialized technology platforms for industry. 

2. Scalable solutions for Travel Businesses

These companies typically develop platforms that address the unique requirements of different players in the travel space, including: 

• Travel agent 

• OTA 

• Tour Operator 

• DMC Software 

• MICE Software 

Travel technology companies often have pre-connected connections, and the integration process is also standardized so that deployment time can be shortened to just a few days. At the same time, they also support handling technical issues, testing, and optimizing operations after connecting. 

According to statistics from Travelport, more than 80% of global booking transactions are currently made via API/XML. This is clear evidence that the ability to connect and distribute content quickly is the decisive factor in business growth. 

3. Proven, ready-to-use technology

Instead of having to develop from scratch, travel technology companies often have many ready-made solutions built for each specific need: 

• Online booking system (B2B/B2C) 

• Support Office & Accounting 

• Road construction 

• XML API integration 

• Inventory management 

• Distribution channel management, etc. 

These solutions have been tested in practice and are continuously updated according to trends and needs from hundreds of global partners. Businesses only need to choose the appropriate model, such as SaaS, On-premises, or Hybrid, and will be supported to deploy and adjust according to internal processes. 

Meanwhile, if cooperating with a general IT unit, almost everything will have to be rebuilt from scratch, which is time-consuming, incurs additional costs, and poses many technical risks. 

4. Integration with Leading XML Providers.

Integrating APIs from major partners such as GDS, OTAs, or hotel room providers in the travel industry is a key factor if businesses want to expand their product ecosystem. 

Not all technology companies understand the technical and legal processes of integration. But travel tech companies have been working with XML providers such as Amadeus, Sabre, Hotelbeds, etc., for many years. They know who is in charge of the technical side, the contracting department, and how to work effectively with each unit. 

Not only can they support implementation, but they can also recommend suitable providers for each market or product type, thanks to their pre-built global partner network. 

Instead of starting from scratch, you can integrate popular APIs in just a few days, shortening the time needed to market and improving distribution across B2C and B2B channels. 

IV. Final thoughts

Technology is changing how the travel industry operates – not just in the booking stage, but also in the customer’s journey. In an increasingly competitive market, applying the right technology at the right time is vital for businesses to develop sustainably.

That is also why travel tech consulting has become an indispensable part of the digital transformation strategy of many travel companies. Not only consulting, but they also help businesses shorten implementation time, optimize costs, and avoid unnecessary mistakes. 

With more than 200 successful projects in the Travel Tech field, Adamo Software is one of the pioneers in Vietnam in developing customized travel software on demand. Adamo’s team of experts understands technology and how travel businesses operate – from OTA, DMC, Tour Operator to complex B2B systems. 

Do you want to build a more innovative, flexible travel platform that fits your business? Adamo is ready to support you – from consultation to implementation, every step of the way. 

FAQs 

1. How does Travel Tech Consulting help businesses adapt to changing user behavior?

As traveler habits change constantly, relying on data to analyze behavior is essential. Travel tech consulting companies can help businesses understand users, providing personalized and suitable experiences for each customer group. 

2. What solutions can Travel Tech Consulting provide?

Depending on your travel business model, they can deploy automated systems with the support of travel tech consulting firms. At the same time, a mobile application or online booking portal with integrated payments should be developed. 

3. How can a technology consulting company help businesses stand out in a competitive market?

Customers often remember a brand when their experience is smooth and convenient. Travel tech consulting helps your business create a separate, easy-to-use platform that makes a clear difference in the eyes of end users. 

4. How can software developed by a technology company improve business operations?

When tasks such as booking tickets, controlling inventory, or tracking transactions are automated, human resources can focus on more critical tasks. As a result, work efficiency increases, and the risk of errors significantly reduces. 

5. What are the benefits of building a travel portal with a technology specialist?

A well-designed online service portal helps your business reach customers faster and increases brand recognition. The more optimized the system, the higher the conversion rate – that is why many companies seek travel tech consulting to accompany them. 

6. How does technology help businesses retain old customers?

Loyalty does not come from a single good service, but from consistency and long-term care. Travel tech consulting helps your travel company implement innovative customer care programs – from content personalization to reminders, after-sales, and points accumulation.