Travel app trends: Top trends will shape the future of 2025

Travel apps will continue to be heavily influenced by travel app trends in 2025. Technology has made traveling much easier than traditional tools like paper maps, guidebooks, or agents. Travel apps have been at the forefront of this evolution thanks to their benefits. Travel apps have revolutionized the way we explore the world, offering everything from online bookings and personalized itineraries to real-time language translation. 

Today, the focus in travel app development is on creating apps that differentiate themselves in a highly competitive market. At the same time, we can find innovative ways to optimize the user journey with user-centric innovations. If you own a travel company, you might want to explore new trends and emerging technologies. 

Let’s explore the list of 10 global travel app trends that you can leverage to create the best travel app in 2025. 

I. Travel app trends: Overview of the market 

Today, travel apps have transformed into advanced platforms, offering personalized travel solutions designed to meet the unique needs of each user. With travel app trends shaping the industry, users can explore travel packages, book flights and accommodations, access detailed information about directions, and get recommendations for local places and activities. 

Thanks to these conveniences, the travel app market has seen significant growth. In 2023, there were over 850 million people using travel apps. This reflects the growing dependence of people on mobile technology to plan and manage their trips. In addition, the market size in 2023 is projected to reach $629 billion, reflecting a 13% increase from $556.5 billion in 2022. This high growth is driven by the increasing adoption of smartphones, improved and widespread internet, remote working, and the growing preference for convenience among modern travelers. 

However, the travel app market, like any other market, faces its own set of challenges that could inhibit growth. There are some of the common challenges of using travel apps: 

• Data Privacy: As travel apps collect more personal data for customization and personalization purposes, concerns about data privacy and security will increase. Travelers need to be wary of how their information is used. This could impact their willingness to use these apps. 

• Continuous Updates: A travel app development company has to constantly update and improve its apps due to the rapid pace of technology and ever-changing customer expectations. They need more resources to keep up with user expectations. However, despite all the difficulties and challenges, the overall outlook for the travel app market is still growing very positively. Travel apps are increasingly becoming an indispensable tool for modern travelers. In particular, the development trend of this app will be further expanded in 2025. 

II. Top travel app trends for 2025: Increase profit and enhance traveler experiences 

1. AI and Personalization Trends in Travel Apps

AI-powered personalization is central to current travel app trends. AI-integrated apps can analyze user behavior, personal preferences, previous travel history, and even social media activity to create detailed profiles of each user. In addition, based on this data, the apps will recommend destinations, activities, accommodations, and restaurants that match each user’s preferences and budget. 

However, personalized travel experiences are just one of the benefits of integrating artificial intelligence into travel apps. Developers can use some more AI trends in mobile apps and websites. These include: 

• AI Chatbots and Virtual Assistants: Many travel apps today will integrate AI Chatbots and Virtual Assistants. They rely on Natural Language Processing (NLP) to understand customer intent and provide relevant responses. AI Chatbots and virtual assistants can answer users’ questions and assist with bookings and recommendations 24/7, making travel planning more convenient. 

• Machine learning and predictive analytics: AI algorithms can also help users predict future travel prices and trends based on historical data and current market conditions. This feature allows users to make informed decisions about when to travel or book flights and hotels to get the best deals. 

• Language translation: Some travel apps have AI-powered translation tools that can break down language barriers. These tools can translate text, voice, and images, facilitating a smoother travel experience for travelers traveling abroad. Helping travelers to travel to any country. 

• Smart search: This feature can enhance the search function, making it easier for users to find what they want. With the help of AI, users can filter options based on specific criteria, such as budget, preferred activities, and travel dates. 

Travel apps that leverage personalization and assistance make trip planning more efficient and enhance the user’s travel experience. 

2. Rise of sport tourism 

Sports tourism is emerging as a major travel app trend in 2025. As fans seek out opportunities to engage with their favorite sports teams and events, sports tourism is emerging as a major trend in 2025. According to the American Express 2025 Global Travel Trends Report, 37% of respondents plan to travel specifically for sporting events this year, with younger generations, particularly Millennials and Gen Z, leading the charge. Whether it’s football, basketball, or Formula 1 racing, sports enthusiasts are more willing than ever to travel long distances to witness these events in person.  

For businesses, this offers a distinct chance to meet the demands of sports tourists, ranging from providing tailored travel packages to designing engaging, sports-focused experiences. 

Additionally, 58% of travelers travel for large-scale events, whether cultural or sports-related, further expanding the appeal of sports tourism in 2025. This trend highlights a growing emphasis on crafting unforgettable experiences and presents a profitable opportunity for the travel industry to capitalize on niche, event-driven tourism. 

3. The continued growth of app for solo travel 

The Solo Traveler Companion Finder app, fueled by AI, revolutionizes solo travel by offering a personalized experience for adventurers looking for a travel partner. The app uses AI to match you with fellow solo travelers who share similar interests, activities, and travel goals. Whether you’re embarking on a desert safari in Dubai or exploring cultural landmarks in Riyadh, the app connects you with companions who have the same passions. 

• What’s cool: Unlike conventional apps, this uses AI to ensure safety and compatibility. The app helps you find the perfect travel companions by analyzing your travel habits, schedule, and preferences, ensuring that you connect with like-minded individuals for a more fulfilling experience. Picture yourself in a new city, and in an instant, you find someone who shares your love for exploring or trying new food. This app makes it effortless to connect with like-minded travelers. 

• How this can benefit your business: Travel agencies, hotels, and airlines can leverage this app to cater to the expanding solo travel market by offering tailored packages focused on personalized companion experiences. 

4. Augmented Reality and Virtual Reality 

Augmented Reality (AR) and Virtual Reality (VR) are other travel app trends that are revolutionizing the industry by providing immersive travel experiences.  

VR provides immersive virtual experiences of destinations, hotels, and attractions, allowing users to explore them as if they were physically there. Previews help users explore these locations as if they were there, allowing them to make informed travel decisions.  

VR Travel Expo is a great example of a platform that allows travel enthusiasts to prepare for their trips by previewing immersive itineraries and virtual sightseeing destinations. These virtual experiences allow travelers to prepare for their trips and ensure they have a great holiday or business trip. Travel agents or tour companies can also host virtual tours and market their itineraries, allowing them to attract potential customers. AR apps also help travelers find their way around airports, cities, and tourist attractions by providing real-time directions and overlay information. For example, travelers can use AR to view historical events, restaurant reviews, or even the best driving routes on a map.  

Outdoor Active is an excellent example of an app that leverages AR to enrich travelers’ outdoor adventures. See below how AR helps travelers find the best driving routes based on their preferences. AR can also be utilized in travel apps to instantly translate foreign text by simply pointing the camera at signs or menus. This feature is very convenient for travelers to non-English speaking countries. It streamlines communication, making it more convenient and effective. 

5. Voice search and assistants 

Voice search assistants such as Siri, Alexa, and Google Assistant are becoming increasingly popular and are the travel app trends of 2025 because of their convenience in planning and managing trips. A Statista survey found that 36% of travelers are expected to use voice search during the planning stage of their trips by 2025.  

Voice search assistants can handle various tasks, including researching and arranging travel itineraries, making booking recommendations, and setting booking reminders. Virtual assistants can also assist international travelers with language translation. 

Expedia’s app has already integrated with Alexa and Google Assistant for enhanced user convenience. Users can use voice commands to research their trip, manage their bookings, or check their flight status. 

As technology advances, voice assistants will become more accurate and efficient, enhancing travel experience.  

6. Awards, points and loyalty program 

Hopper Wallet for Carrot Cash, TPG App is rolling out a points system (TPG stands for The Points Guy), Booking.com has a loyalty program called Genius, Uber uses rewards (for both rides and bookers), Expedia is introducing one in 2022… and so on. Airbnb is considered one of the few travel apps with no loyalty program or subscription strategy (at least for now). 

Most travel apps and services have loyalty programs and are always improving, as the demands for personalized experiences focus on the different expectations of their target demographics.  

Carrots, points, rewards… the options are endless. Remember, many customers are looking for more than just transactional benefits. 

With this data, a good algorithm that can predict and deliver perfectly designed offers can do wonders for an app’s revenue. 

7. Cover the entire user journey 

In recent years, travel app trends have evolved into travel companions, supporting travelers at every step of their journey — from finding inspiration to booking to returning home. Apps are in travelers’ pockets. Travel apps are no longer just a facade for showcasing destinations. When customers download an app, they can access tour guides, customer support specialists, review platforms, and more, like having 24/7 access to their travel agents.  

The point is that travelers can find something useful when they open the app. The purpose of travel apps has evolved over the past few years, so this ‘holistic’ approach will likely be the expectation of any travel app created in 2025.  

8. Super Apps 

A super app consolidates the features of multiple apps into one. The incredible success of apps like Hopper — which combine travel and financial services — demonstrates that super apps are the next big thing in travel app trends.  

Super apps require a lot of investment and maintenance, so we don’t expect them to appear in app stores in large numbers, but we believe we’ll see the super app strategy used more in 2025.  

They have the potential to bring users limitless convenience.  

9. User-Generated 

Another growing travel app trend is the rise of user-generated content. Traditional marketing and advertising efforts aren’t as effective at building trust in travel businesses as user reviews and ratings are these days. Customers want more data from multiple trusted sources to help them make informed decisions. They’re more likely to trust what their friends tell them on social media than anything you can write on your landing page. 

To get ahead of this travel app trend, provide an open reviews page that allows travelers to share their opinions about your services. If you do things right, their feedback will be overwhelmingly positive. If you do things right, their feedback will be overwhelmingly positive.  

Another way to tap into travel app trends is by leveraging social media, where travelers can tag your app in their posts. You can also create and tap into the latest trends on TikTok and try to go viral — plenty of mobile apps have done that, like Duolingo. This mobile travel app trend is here to stay, so explore ways for your online travel company to create user-driven content and use it to your advantage in 2025.  

10. Seamless Booking

The best travel apps trends today show that seamless booking flows are essential for a great user experience. By 2025, apps will be able to ensure a seamless booking process from start to finish by implementing APIs, payment gateways, and more.  

Today, travelers expect to be able to book everything they need with just a few taps, so make sure your app meets that standard. When developing your app, conduct thorough user research and testing to ensure your booking process isn’t too complicated and identify any barriers that prevent customers from getting to the checkout. 

III. Adamo Software (PR)  

At Adamo Software, we pride ourselves on being your trusted partner in developing high-quality travel apps. With extensive experience in the travel software industry, we know how to combine cutting-edge technology with user-friendly design to create apps that are both functional and easy to use. 

We stay updated with the latest trends to keep your app ahead of the curve — from personalized features and AI-powered chatbots to seamless booking systems. Every app we create at Adamo is designed to be secure and reliable and streamline the user journey, making travel planning easier and more enjoyable. Partner with Adamo Software to bring your travel app idea to life, meet your customers’ needs, and stand out in the competitive travel market.