Best 2025 Tour Operator CRM Software: In-Depth Comparison & Features

A tour operator CRM software is needed for travel companies. Let Adamo Software discuss and compare the top 15 best CRM for tour operators in 2025.

Currently, travel agencies and tour operators are getting more concerned about their customer relationship management. Under this situation, a tour operator CRM software is needed to help them increase operating efficiency, automate sales workflows, simplify reservation management, and enhance communication with customers and partners.

If you are looking for advanced software that can help you integrate process automation, communication, and travel expertise to comprehensively address client needs, let’s read our blog post now! All information in the post has been thoroughly researched and updated to the latest trends. Let Adamo Software discuss and compare the top 15 best CRM for tour operators in 2025.

I. What is a tour operator CRM?

The tour operator CRM is a tool designed to streamline travel agents’ daily workflows. This software helps travel agencies and tour operators manage customer data, monitor transaction history, and optimize customer care processes. Thanks to this, businesses working in the travel industry can enhance customer experience, personalize services, and boost conversion rates.

Besides managing customer relationships, the tour operator CRM software also helps businesses automate important processes, such as booking services, email marketing sending, monitoring payment, etc. Thanks to the integration with AI and data analytics technologies, travel agencies and tour operators can predict customer needs and improve sales strategies. Additionally, features such as partner management, tour guide coordination, and customer feedback tracking are also integrated into a single platform.

By using a tour operator CRM, businesses can optimize operations and enhance customer relationships. Thanks to automation and accurate data analysis, businesses can save time, reduce errors and improve business performance.

The tour operator CRM is normally divided into two types. They are B2B travel CRM and B2C travel CRM. The B2B model is suitable for travel agents that work with intermediaries instead of individual customers. From booking services to managing contracts and payments, the B2B tour operator CRM software can help you all. On the other hand, the B2C tour operator CRM is ideal for those working directly with individual travelers. This software helps you collect information, track tour booking behavior, and personalize service experiences.

II. 15 Best CRM for tour operators in 2025

As mentioned, by choosing a suitable tour operator CRM software, travel agencies and tour operators can optimize customer relationship management processes and enhance customer experience. Let Adamo Software recommend the top 15 best CRM software for tour operators in 2025, based on their outstanding features and the ability to adjust based on your business needs.

1. HubSpot CRM

HubSpot CRM is one of the most popular tour operator CRM solutions that you may want to refer to. With its friendly interface and integration with different marketing tools, this software helps medium and large travel agencies easily track leads, manage bookings, and personalize the customer experience. HubSpot CRM helps travel businesses optimize workflows, save time on customer management, and improve service experiences. With automation and data analytics, travel companies can personalize marketing strategies, increase conversion rates, and maintain sustainable customer relationships. Below are some main features of HubSpot CRM.

• Personalized data dashboards
• In-depth analytical reporting tools
• Interactive campaigns that foster audience engagement
• A 4-minute web talk on maximizing email and landing page performance through A/B testing

By using HubSpot CRM, you can track the entire customer journey and send emails, promotions and customer care automatically. Besides, you can also connect the software with your website, social media and other communication tools. Moreover, HubSpot CRM also provides insights into sales performance and customer behavior. In general, HubSpot CRM is a tour operator CRM software that helps travel agents manage customers effectively and optimize marketing strategies; thereby saving time, improving customer experience and increasing conversion rates sustainably.

2. CrmOne

CrmOne is a streamlined CRM software designed to empower users, making daily tasks more efficient for both professionals and those new to CRM. Thís is an ideal choice for tour operator CRM software that helps businesses manage customers, optimize sales processes and improve operational efficiency. The software’s intuitive interface makes it easy for you to track leads, manage bookings, and personalize service experiences.

This software streamlines customer interactions and provides actionable data insights. Here are the software’s solutions to support the travel agencies and tour operators to attract tourists and increase revenue.

• Marketing software

CrmOne offers a comprehensive marketing solution to help you drive engagement and capture quality customers. This is done through engaging cold emails, automated WhatsApp messages, easy social planning, campaign tracking, and monitoring your brand’s reputation.

• Sales software

Besides marketing software, this tour operator CRM software also integrates sales software to help you maximize sales. This software drives sales growth through enhanced customer relationships, efficient deal closing, and data-driven insights.

• Reports

CrmOne provides you with detailed reports on your business efficiency. From one dashboard, you can see specific data on business activities and evaluate their performance. From this, you can refine your approach and align your team for collective achievement.

3. Rezdy

Rezdy is a CRM software specifically designed for travel agents and tour operators. This tour operator CRM software helps businesses streamline operations, accelerate growth, connect with your audience, and scale the business. Here’s how this software helps you.

• Automating operations

Rezdy helps you enhance customer experience through automated confirmations, reminders, follow-ups, and payment requests. Instead of spending a lot of time on repetitive tasks, you will not have to manually organize emails and sort data thanks to the help of the software.

• Driving more bookings

By using Rezdy, you can streamline your booking process with an online platform. This tour operator CRM software enables you to save time and maximize efficiency with the cloud platform, automates online bookings, waivers, billing, and reporting. The system helps you simplify resource management with easy-to-use tools for availability, inventory, and tracking.

• Improving guest experience

Rezdy, an excellent tour operator CRM software, lets you enhance the guest experience from the start with a customized ‘Book Now’ button or widget, streamlining the process from initial interaction to final payment. By integrating online booking into your website, you can empower your customers to book at their convenience.

4. Pipedrive

Pipedrive is also a robust tour operator CRM software that helps travel agencies manage their sales process and track leads efficiently. With an intuitive interface and visual pipeline, Pipedrive allows businesses to easily track every stage of the customer journey, from interest to booking. The software integrates automation tools that reduce manual work, such as automatic emails, task reminders, and real-time customer status updates.

One of the strengths of Pipedrive is its high level of customization, allowing businesses to set up a sales process that fits their business model. This tour operator CRM software provides advanced data analytics tools. These tools enable you to evaluate business performance and optimize sales strategies.

Additionally, Pipedrive can integrate with different platforms to create a more seamless and efficient workflow. These platforms include email marketing, payment gateways, booking systems, etc.

By using this software, you can save time, increase customer conversion rates, and improve service quality. Thanks to automation features and clear pipeline management, travel companies can track sales progress, forecast revenue, and build sustainable relationships with customers.

5. Xola

Xola is also an effective tour operator CRM software that you may want to refer to. The software helps travel agencies and tour operators manage bookings, sell tours and optimize customer experience. With a user-friendly interface and integrated automation tools, Xola helps businesses simplify online booking, schedule management, and payment processing quickly.

The software delivers an integrated platform for tours and activities, encompassing seamless bookings, robust marketing tools, and streamlined operations to attract customers and recover lost bookings. The software helps you boost conversion rates with optimized online checkout, offering a mobile-ready experience, coupons, add-ons, cart recovery, and integrated partner capabilities.

Xola stands out for its ability to support real-time bookings, helping businesses easily track the tour status and avoid double bookings. The system also provides customer management features, allowing businesses to collect information, track tour booking history, and send automated emails to take care of customers. Besides, this tour operator CRM software also integrates with many payment and marketing platforms, helping businesses expand their sales capabilities across different online channels.

6. PeekPro

PeekPro is a CRM software designed specifically for travel agencies and tour operators. With a powerful platform, this tour operator CRM software helps businesses optimize booking processes, manage customers and increase revenue through automation tools. Here’s how PeekPro can help you.

• Increasing revenue

This software contributes to increasing your business’s revenue. In just a few clicks, you can experience a fully customizable booking flow and achieve rapid customer conversion. Besides, this tour operator CRM software helps to prevent revenue loss with personalized follow-ups returning guests to their booking, enhancing their user journey. In addition, the software’s dynamic pricing strategy also plays a key role in enhancing your business efficiency.

• Automating everything

PeekPro helps you save time and maximize efficiency with intelligent resource assignments, QR tickets, paperless waivers, and a mobile management system. Thanks to this, you can improve customer communication, thereby enhancing customer experience and satisfaction.

7. Agile CRM

Agile CRM is a comprehensive customer relationship management solution, helping travel agencies and tour operators optimize sales, promotion, and customer care. With robust automation capability, this tour operator CRM helps you effectively manage bookings, monitor potential customers, and personalize service experiences. If you want to improve business efficiency and increase the conversion rate, this software will be an ideal choice.

This software integrates sales, marketing, and other services features in one platform. Agile CRM provides an intuitive sales management system that helps you track and control deal progress easily. In addition, the software supports sales process automation, including task reminders, lead scoring, and interaction tracking to optimize conversion rates.

Agile CRM also provides automated marketing tools such as email marketing, SMS, and multi-channel campaigns to reach customers effectively. Additionally, the software supports customer behavior tracking, and content personalization, helping you optimize marketing strategies and increase conversion rates.

Besides sales and marketing features, Agile CRM also offers additional services such as appointment management, live chat customer support, and integration with third-party platforms to extend functionality. In addition, the software has a data analytics system and in-depth reporting, helping you evaluate performance and make more accurate decisions.

8. EngageBay

EngageBay is also a choice of CRM software for travel agencies and tour operators.

The software integrates sales, marketing and customer care tools, helping travel companies manage business processes effectively. With its intuitive interface and powerful automation capabilities, EngageBay makes it easy for businesses to track leads, manage bookings, and personalize service experiences. The software is especially suitable for small and medium-sized travel companies. Below are some outstanding features of this software.

• Effortless Email automation

EngageBay simplifies email automation for everyone. The software allows you to send targeted emails at any scale, whether you’re a beginner or a seasoned pro.

• Powerful CRM, zero complexity

EngageBay’s CRM simplifies customer relationship management, eliminating the need for extensive training. The software helps you easily organize contacts, automatically track every interaction, and leverage insights to make smarter decisions.

• Booking meeting seamlessly

EngageBay’s scheduling tool simplifies meeting bookings, saving valuable time for you and your clients. Thanks to this tour operator CRM software, you can prevent bookings with automated scheduling. Besides, the software also provides automated confirmations and reminders.

9. ActiveCampaign

ActiveCampaign is a CRM platform that incorporates powerful marketing automation, helping travel companies optimize their sales processes and personalize customer experiences. This tour operator CRM software stands out with its ability to automate email marketing, track customer behavior, and integrate multi-channels, helping travel businesses reach potential customers effectively.

This software helps you create professional, personalized emails with a user-friendly builder. Thanks to the software, you can send beautiful, effective emails and ensure that your emails deliver exceptional results. You can utilize a multi-channel approach to reach your audience via email, SMS, and ads.

10. Zoho CRM

Zoho CRM is also comprehensive CRM software that helps travel agencies and tour operators optimize sales processes and customer relationship management. With a user-friendly interface and powerful automation tools, Zoho CRM allows businesses to easily manage customer data, track tour bookings, and personalize services. The software is especially suitable for travel companies of all sizes thanks to its flexible customization and integration with various platforms. Below are some outstanding features of this tour operator CRM.

• Sales process automation
• Workflow management
• Omnichannel
• Reports and analytics
• Performance optimization
• Automated marketing systems
• Team collaboration

By using Zoho CRM, you can increase business performance, improve customer experience, and maintain lasting relationships. Thanks to powerful automation and data analytics, businesses can save time, optimize marketing campaigns, and increase customer conversion rates.

11. WeTravel

WeTravel is among the best tour operator CRM software solutions that you should not miss. This is a specialized booking and payment solution for multi-day and group travel operators. Here’s what WeTravel offers.

• Effective and user-friendly booking pages

Using WeTravel, you can build professional, bookable trip pages quickly, regardless of whether it’s for a single invoice or a group excursion. These pages will bring high conversion rates, attracting and maintaining new customers.

• Seamless payments for an exceptional customer journey

WeTravel makes it easy for your customers to pay for the services that you offer. It enables your customers to book payment plans directly on your site, while enjoying low processing costs.

• Simplified booking management for your team

Thanks to this tour operator CRM software, booking management is no longer complex work. You can streamline document collection, report generation, and booking edits, allowing your team to prioritize essential activities.

12. TripWorks

TripWorks is a rapidly expanding, comprehensive booking solution for tours and attractions. This tour operator CRM software’s features will help you revenue growth, increase efficiency, and enhance profitability. Besides, you can also focus on providing customers with unforgettable experiences. With a user-friendly interface and flexible management tools, TripWorks allows you to easily track tour bookings, process payments, and personalize customer experiences.

This software provides automated marketing tools such as email marketing, upselling, and customer reminders, helping to increase revenue and improve return rates. TripWorks also integrates with payment platforms, accounting software, and data analytics tools, helping businesses optimize operational processes.

13. FareHarbor

FareHarbor is a complete booking and business management platform for tours, activities, rentals, and attractions. This tour operator CRM software provides a customizable dashboard to help you achieve greater profitability and productivity. Thanks to this software, you will not have to be worried about the overbooking condition. The system automatically manages and allocates resources like equipment, spaces, and staff.

The software supports a variety of payments, from credit cards to e-wallets, giving businesses more flexibility in the fee collection process. In addition, FareHarbor provides in-depth reporting and data analysis tools, helping businesses track sales performance, assess travel trends, and adjust business strategies in a timely manner.

14. Insightly

Insightly is also a choice of tour operator CRM software that can help you improve business performance. With a user-friendly interface and intelligent automation tools, Insightly helps businesses track leads, manage sales pipelines, and personalize service experiences. Here’s how this software helps you.

• Sales

Insightly provides an intelligent sales pipeline management system that helps businesses track deal progress and optimize the closing process. The software also supports task automation, job assignment, and important reminders, helping sales teams work more efficiently and increase customer conversion rates.

• Marketing

This tour operator CRM software provides marketing automation tools that make it easy for businesses to create and manage email marketing campaigns, track customer behavior, and personalize content. This software can create landing pages that maximize lead conversion. Besides, Insightly also builds automated email sequences that systematically move customers from awareness through to adoption and advocacy.

Besides sales and marketing features, you want to choose Insightly due to its fast-processing speed. Thanks to this, you can reduce response times, enhance customer experience, and improve satisfaction levels.

15. Freshworks

Freshworks is also an ideal tour operator CRM software choice. With a user-friendly interface and built-in AI technology, Freshworks CRM helps businesses automate important tasks, from managing leads to tracking the purchase journey. Thanks to Freshdesk and Freshchat, you can deliver seamless, expert customer service on all channels. Besides, Freshmarketer simplifies personalized multichannel campaigns, driving interest to conversion. In addition, with the help of Freshsales, you can speed up your sales cycle and boost revenue.

III. Get Started for the best Tour Operator CRM with Adamo Software

Do you want to build your own tour operator CRM software? As one of the leading technology companies in Vietnam, Adamo Software can be your trusted partner that can help you optimize customer management, tour booking and service operations. With extensive experience in the tourism and technology sectors, Adamo provides customized solutions that meet the specific needs of each business, from startups to large travel companies. Here’s how we can help.

• Developing custom tour operator CRM software: We can build a CRM system according to the specific needs of your business, ensuring flexibility and scalability.
• Automating sales processes: We support transaction pipeline tracking, lead management and conversion rate optimization.
• Integrating online tour booking systems, support multiple secure and convenient payment methods.
• Connecting CRM with website, mobile app and third-party tools such as payment gateway, accounting system and email marketing.
• Personalizing customer experience
• Providing reporting and analysis systems, in-depth data that help you track business performance, evaluate trends and optimize strategies.
• Security and stability: We build a highly secure system, ensure data safety and maintain stable performance.

With these comprehensive solutions, Adamo Software can help you improve operational efficiency, optimize customer experience and develop sustainably. Still hesitating whether to choose Adamo Software? Let’s contact us for more detailed information!