In expectation, the online tutoring market and other consumer discretionary services might enjoy rapid growth despite the negative impact of the Coronavirus outbreak.
Undeniable, the global economy suffered adverse depression from the attack of the COVID19 pandemic that several industries were falling into the red. Fortunately, some sectors remained unscathed by indicating its promising potential revive in the post-pandemic time. The online tutoring market refers to one of those, which showed stable growth even during the social distancing period.
In fact, the significant influence of COVID19 related to the forced shutdown in many schools and institutions leading to a profound transformation in education. Many digital footprints in education software development have forced enormous movement insides the whole industry. From this, the market has seen a rapid increase in eLearning and online tutoring via eLearning portals or digital learning platforms.
In this article, we indicate the profound perspective of the online tutoring market. Also, we are coming to an answer for the question: what indicator would shape the players’ behavior in the future.
Online tutoring market size
Before starting with the statistic, let’s clearly define the concept of the online tutoring market. Basically, the tutoring concept consists of structured learning activities that instructors designed exclusively for class procedures. With many learning activities, tutoring’s purposes focus on improving learners’ performance.
Apart from public education, private tutoring or shadow tutoring expresses the education service concept for a small group of pupils in one class. Expressly, teachers or tutors only need to handle a small number of students in a specific period of time, commonly under 5 students for private tutoring concept. By which, instructors could execute one-by-one teaching method to each student.
In terms of the online tutoring market, tutors would use innovative technology as an online education platform to execute tutorial series. Face-to-face tutoring leveraging online networking, can be executed by video-based technology or video call feature via virtual classroom apps or digital learning platform. As the convenience of online networking improves, the demand for online tutoring is on the rise.
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Digital footprint in online educational service
Not limited in communication, technology enable instant matching tutors and students. In a traditional way, tutors need contracts with education agencies or schools to representing them to students. That process has profound transformation with the contribution of educational technology. With a networking platform, students and parents could connect with a list of available tutors.
Many experts mention online networking platforms as a new dawn of literacy, which causes significant disruption to students through the internet. In fact, digital networking empowers students as a vehicle to learn and communicate in a different way. The problem left is how students could take advantage of that individual networking to capture the light of modern education style.
The new literacy era emphasized the effectiveness of leveraging a high level of collaboration and transparency from online networking. On the other hand, the online tutoring platform refers to a significant representative of this footprint, creating room for better communication between students and tutors. With cross networking, we educate students to become engaged learners who profoundly dedicate themselves to exploring a new horizon of knowledge.
On the other hand, the new concept of sharing in online educational services has been thoroughly influenced by technology, enhancing transparency and trackability. For many reasons, those attributes of technology have been nurturing communities of sharing on the internet. Technology gives tools to pursue transparency, by instant detecting any potential violation of copyright, which simulates tutors sharing their knowledge online via blog or video-based content.
Although most of the content available on the internet is free, students do need tutors for deeply absorbing that knowledge. In this case, technology innovation is driving the booming online tutoring market, while raising the demand for online tutoring.
Online tutoring market and demand for online tutoring
Despite the adverse effect of COVID19 inducing on the global economy, research brands still have an optimistic view regarding the growth of the online tutoring market. According to the Digital learning network, the global tutoring market via online platforms would be accounted for over US$ 275 billion in the next five years. By the end of 2026, the market would be seen a significant increase by averages of 15% annually, indicating how lucrative the online tutoring market will be these days.
Related article: Online learning trends
In-depth research arising from Business Wire proved the positive impact of the coronavirus outbreak and the growth of the online tutoring market size. In which, STEM (standing for science, technology, engineering, and mathematics) refers to the most emerging learning sectors in terms of online educational service. Besides, high school pupils were reported as the key audiences in the market, took roughly 35% of total customers by 2019. On the other hand, college or university students were believed in having the weakest incentive to use tutoring services. Fortunately, that situation would change due to the mentioned trend of knowledge sharing.
Tutoring industry trends
Driven by market and technology factors, the tutoring industry trends consist of software development solutions and student’s preferences in favor of tutoring services.
Technology in the global tutoring market
Current technology advancement can foster the demand for online tutoring. Evidently, there would be three essential parts, regarding used technology in the on-demand online tutoring market, currently applying to several players.
On top of this, virtual learning refers to emerge across countries. Its growth has seemingly followed the advancement of online conference software development, including Zoom, Skype, Google Meet, etc. Also, other virtual classroom apps currently provide API to integrate into online tutoring software solutions with a high level of collaboration.
The second factor could be mobile tutoring, which offers online tutoring services on the mobile app. In fact, using a mobile app for tutoring brings more flexibility and mobility to both students and tutors with real-time feedback and data-driven services.
Finally, on top of prioritization, tutoring services focus to enhance the quality and users’ satisfaction. In which learning content could be prepared for fitting each individual, constantly adjusting based on real-time students’ performance.
Online tutoring marketplace booming in the Asia Pacific
Interestingly, despite the developed region, Asia Pacific (APAC) refers to be the most booming market for online tutoring. Enjoying the highest growth rate of 20% annually in the forecasted period (2022-2026), several areas in APAC invested in developing a learning management system. In which an online tutoring platform refers to a part of that concentration. Besides, mobile app accessing is currently the core learning methodology in many usages.
This trend expectedly followed the massive demand for eLearning, coming from a more prominent number of learners in the market. Subsequently, the current physical infrastructure cannot meet the demand, that moving online would be a new norm for education service providers. Accordingly, the online tutoring market will continue to capture the market attention of stakeholders for reaching a higher level of size in the upcoming year in APAC.
Online tutoring platform: P2P learning
In tutoring activities, the significant challenge is related to the gap between tutors and learners. The central purpose of tutoring focuses on individual students, helping them solve their own issues and problem. In this case, peer-to-peer online tutoring platforms are an efficient solution to close this gap. It enables real-time face-to-face communication (via online technology, obviously) that students could speak directly to their tutors for help.
In the market, there are initially some P2P tutoring platforms offering services to both teachers and students. They have a system for verifying and accessing the quality of individual tutors available on their platform. Unfortunately, it must say about the very beginning stage of the online tutoring platform in the market, that other players have spacious room for growth.
In the next five years, we expect some movement in term of new features for online tutoring platform, including virtual classroom app services, schedule and timetable tools, added payment plan, and more)
In conclusion, the online tutoring market would be still lucrative for players both in the current time or in the future. Accordingly, not only EdTech company, traditional education agents need a digital transformation strategy or support for outsourcing software development companies for not lagging behind.
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