Why Vietnam is becoming a Global Hub for Travel Technology Providers

Discover why Vietnam is emerging as a global hub for travel technology providers. Explore the top 10 software companies—led by Adamo Software—driving innovation in the travel tech space. 

The travel industry has evolved beyond simple bookings. Today, it’s powered by personalization engines, real-time inventory syncs, dynamic pricing algorithms, and mobile-first customer experiences. As demand for digitization accelerates, travel companies are increasingly turning to software partners that understand both the tech and the domain. One country is fast becoming the go-to destination for such solutions: Vietnam. 

According to the Vietnam Software Association (VINASA), Vietnam’s IT outsourcing market grew 20% year-over-year in 2023, fueled by global demand for affordable, high-quality engineering talent. With a strong digital economy, a tech-savvy workforce, and cost-effective pricing, Vietnam is now a rising star in the global travel technology space. 

Vietnam’s rise as a Travel Tech Powerhouse 

Vietnam’s IT outsourcing market is flourishing, growing at 20% year-over-year in 2023, according to the Vietnam Software Association (VINASA). The country’s digital economy is projected to reach $45 billion by 2025, contributing 20% to GDP (Google e-Conomy SEA Report, 2023). This growth is fueled by government initiatives like technoparks, tax incentives, and a focus on AI, cloud computing, and fintech. In the travel sector, 69% of travelers rely on digital platforms for inspiration and bookings, per a 2024 Phocuswright report, underscoring the need for robust tech solutions. 

Vietnam’s competitive edge lies in four key pillars: 

• Cost Efficiency: Development costs are 30-50% lower than in the U.S. or Western Europe, with hourly rates averaging $14 compared to $40-$60 in India (Clutch, 2024). 

• Skilled Workforce: Over 80,000 IT graduates join the workforce annually, with 57% specializing in software engineering or AI (Vietnam Ministry of Education, 2023). 

• Travel Ecosystem: Vietnam’s vibrant domestic tourism market, which saw 12.6 million international visitors in 2023, provides local providers with firsthand domain knowledge. 

• Global Recognition: Vietnam ranks 7th globally for IT outsourcing attractiveness (Gartner, 2024). 

“Vietnam’s unique blend of affordability, technical expertise, and travel industry insights makes it a go-to destination for travel tech solutions,” says Nguyen Van Minh, CTO of a Ho Chi Minh City-based tech firm. These factors position Vietnam as a strategic partner for travel businesses worldwide. 

Below is a curated list of Vietnam’s top travel technology providers, with Adamo Software leading the pack for its innovation, client success, and domain expertise.

Top 10 Travel Technology Providers in Vietnam

1. Adamo Software: The Premier Travel Technology Provider

Adamo Software is Vietnam’s top travel technology provider, delivering tailored solutions for tour operators, online travel agencies (OTAs), destination management companies (DMCs), and global enterprises. With over 50 travel-focused platforms developed, Adamo specializes in flight booking engines, B2B/B2C travel portals, GDS-integrated systems, and dynamic packaging tools. Their clients, including Eroam, Adventium, Torkirion, PlanCare, and Airguides, span North America, Europe, and APAC. 

Key Services: 

• Custom B2B/B2C travel portals with real-time pricing and multi-currency support. 

• API integrations with global distribution systems (GDS) like Amadeus, Sabre, and Travelport. 

• AI-driven recommendation engines and blockchain-based secure booking systems. 

• Mobile apps for seamless booking, itinerary management, and loyalty programs. 

Why Adamo Stands Out: 

• Proven Track Record: Over 120 projects, with 50+ in travel tech, achieving a 90% client satisfaction rate (Clutch, 2024). 

• Awards and Recognition: Named a Top Software Developer in Vietnam by Clutch (2022, 2023) and a two-time Sao Khue Award winner for software outsourcing. 

• Client Success: “Adamo’s B2B travel portal increased our booking efficiency by 25% and reduced operational costs by 15%,” says Sarah Lee, COO of Magpie Travel. 

• Innovation: Adamo pioneers blockchain for secure transactions and AI for personalized travel recommendations, aligning with 2025 trends. 

• Analytics Insight: Adamo’s platforms have driven a 20% average increase in booking conversions for clients, with 85% of projects delivered on time using Agile methodologies (Adamo Software, 2024). 

“We don’t just write code; we build digital ecosystems that accelerate travel innovation,” says Adamo’s CEO.

2. FPT Software: Enterprise-Grade Solutions

FPT Software, Vietnam’s largest IT firm with 27,000+ employees, supports multinational travel clients with advanced solutions like airline reservation systems, smart hospitality apps, and IoT-enabled tourism platforms. 

Key Services: 

• Cloud-based booking platforms with real-time inventory sync. 

• AI and IoT solutions for smart tourism destinations. 

• Enterprise-grade CRM and ERP for travel agencies. 

Strengths: Global delivery model, ISO-certified processes, and a 15% market share in Vietnam’s travel tech sector (VINASA, 2023). 

Analytics Insight: FPT’s solutions have reduced booking processing times by 30% for airline clients, per a 2024 case study. 

3. TMA Solutions: AI and Legacy Modernization

Founded in 1997, TMA Solutions employs over 4,000 engineers and offers enterprise-level travel tech solutions, including AI chatbots, predictive analytics, and legacy system upgrades. 

Key Services: 

• AI-driven chatbots for customer support. 

• Predictive analytics for demand forecasting. 

• Modernization of legacy travel systems. 

Highlight: TMA’s AI chatbot reduced customer query resolution time by 40% for a global OTA (TMA Solutions, 2024). 

4. CMC Global: Digital Transformation Experts

CMC Global, a subsidiary of CMC Corporation, focuses on digital transformation with ERP systems, CRM for tour operators, and cloud-based analytics. 

Key Services: 

• SAP-integrated travel management systems. 

• Cloud-based analytics for revenue optimization. 

• DevSecOps for secure travel platforms. 

Analytics Insight: CMC Global’s ERP solutions improved operational efficiency by 22% for mid-sized travel agencies (CMC Global, 2023). 

5. Saigon Technology: Startup-Friendly Solutions

Saigon Technology specializes in MVP development and UX/UI for startups and mid-sized travel companies, offering modern B2B/B2C booking engines. 

Key Services: 

• MVP development for travel startups. 

• API integrations with flight/hotel providers. 

• UX/UI design for travel websites. 

Stat: Saigon Technology reduced time-to-market by 35% for travel startup clients (Saigon Technology, 2024). 

6. Kyanon Digital: Data-Driven Personalization

Kyanon Digital focuses on MarTech and data-driven platforms, helping travel brands build personalized user journeys. 

Key Services: 

• Customer behavior tracking and analytics. 

• Loyalty systems for OTAs. 

• Data-driven personalization engines. 

Insight: Kyanon’s platforms increased user retention by 18% through personalized recommendations (Kyanon Digital, 2024). 

7. Rikkeisoft: AI and IoT Innovators

Rikkeisoft leverages AI and IoT to deliver smart routing algorithms, digital ticketing, and interactive travel planning platforms. 

Key Services: 

• AI-powered trip planners. 

• IoT-enabled smart tourism solutions. 

• Multilingual chatbots for global travelers. 

Stat: Rikkeisoft’s AI planners improved itinerary planning efficiency by 25% (Rikkeisoft, 2023). 

8. S3Corp: Mobile-First Solutions

S3Corp specializes in mobile app development and embedded systems for travel companies, focusing on on-the-go solutions. 

Key Services: 

• Cross-platform mobile travel apps. 

• Embedded systems for travel hardware. 

• Web portals for booking management. 

Insight: S3Corp’s mobile apps achieved a 4.7/5 user rating on app stores (S3Corp, 2024). 

9. TPS Software: Scalable SaaS

TPS Software offers cloud and SaaS applications, providing scalable backend infrastructure for OTAs and travel aggregators. 

Key Services: 

• Admin dashboards for travel management. 

• Travel CMS with API architecture. 

• Scalable cloud solutions. 

Stat: TPS’s SaaS platforms reduced server costs by 20% for clients (TPS Software, 2024). 

10. Orient Software: Dedicated Teams

Orient Software provides IT staff augmentation and product development, specializing in payment gateways and booking UX. 

Key Services: 

• Payment gateway integration. 

• Marketplace development for travel aggregators. 

• Dedicated development teams. 

Insight: Orient’s solutions improved booking conversion rates by 15% for a mid-sized OTA (Orient Software, 2023). 

Future Trends in Vietnam’s Travel Tech 

Vietnam’s travel tech sector is poised for growth, with key trends for 2025: 

AI Personalization 

78% of travelers prefer personalized experiences, driving demand for AI recommendation engines. By 2025, the global AI travel market is projected to reach $1.2 billion, with Vietnam contributing significantly to regional adoption (Skift, 2024). 

Blockchain 

Secure, transparent booking systems are adopted by 20% of Vietnam’s travel tech providers, led by Adamo. Globally, blockchain in travel is expected to grow at a CAGR of 26%, with Vietnam’s adoption rate increasing by 15% annually (VINASA, 2024). 

Smart Tourism 

IoT and AR/VR enhance destination experiences, with FPT Software’s projects serving 10+ smart tourism destinations. By 2025, 35% of Vietnam’s major tourist cities aim to implement smart tourism solutions, aligning with the $44 billion global smart tourism market (Statista, 2024). 

Mobile Apps 

Mobile bookings account for 65% of travel transactions, fueling demand for responsive apps. Southeast Asia’s mobile app usage is growing at 12% annually, with Vietnam leading in travel app downloads, contributing 18% of the region’s total (Phocuswright, 2024). 

How to Choose the Right Travel Technology Provider in Vietnam  

1. Assess Expertise: Look for providers with proven experience in the travel tech industry. For instance, Adamo stands out with over 50 completed travel technology projects, showcasing their deep understanding and capability in this niche field.  

2. Check Reviews and Reputation: Research client feedback to gauge reliability and performance. Adamo’s impressive 4.9/5 rating on Clutch demonstrates a high level of trust and satisfaction among its clients, making it a strong candidate.  

3. Evaluate Scalability and Features: Ensure the provider can handle your current and future business needs. Key capabilities include support for Global Distribution Systems (GDS), New Distribution Capability (NDC), and multi-currency integrations. These are essential for businesses looking to expand globally or manage complex operations.  

4. Analyze Cost vs. Value: Vietnam offers competitive pricing, with rates averaging $14/hour—about 50% lower than Western markets. Providers like Adamo not only save costs but also deliver significant value, boasting a threefold return on investment (ROI), making them a cost-effective yet high-quality option. 

By focusing on these factors, you can confidently select the right travel technology provider for your business needs. 

Final thoughts 

Vietnam is no longer just an emerging market — it’s a strategic destination for travel technology outsourcing. From affordable pricing to a deep pool of technical talent, Vietnam offers everything travel businesses need to innovate, scale, and stay competitive. 

Among the growing list of providers, Adamo Software stands out as the premier partner for travel tech innovation. Whether you’re building a new booking platform, integrating with GDS/NDC APIs, or launching a mobile-first OTA, Vietnam offers the talent — and Adamo offers the leadership. 

Need help with your next travel software project? Contact us to speak with a consultant.