A Pan-Africa Travel Super-App for Global African Diaspora - Ojimah
Industry
Travel and Hospitality
Features
Flight and hotel booking – eVisa application – Airport lounge access – eSIM connectivity – Auto check-in
I. Business challenges that Ojimah cope with
Ojimah is a travel platform built for the global African Diaspora, helping people reconnect with their roots while making travel to and across Africa seamless. Its core challenge was the fragmentation of the journey. Most travelers still book flights on one site, hotels on another, sort out visas through embassies, and buy a local SIM only after they land. For diaspora travelers crossing multiple borders, that friction multiplies across visa requirements, connectivity, and payments that need to work for both international cards and African mobile money.
The opportunity is real. Africa welcomed 74 million international tourist arrivals in 2024, up 12% on 2023, according to UN Tourism (2025). Diaspora travel is a significant driver of that growth: Morocco was the continent’s most visited country in 2024 with 17.4 million arrivals, close to half of them Moroccans living abroad, per the same UN Tourism data.
Ojimah needed a single super-app that unifies the whole trip: flights, hotels, eVisa, airport lounges, eSim, and automated check-in, in a multi-language interface, with payment options that serve both international and African travelers. To build it, Ojimah partnered with Adamo Software.
The main goals of the partnership were to tackle these business challenges:
II. What Adamo Built
Adamo worked as Ojimah’s engineering partner to build the super-app and the platform behind it.
1. A unified multi-product travel platform
Adamo built a single platform bringing together flights, hotels, eVisa applications, airport lounge access, eSim, and automated check-in. Rather than building each service from scratch, the platform integrates established travel suppliers: AERTiCKET for flight content, Hotelbeds for hotel inventory, Sherpa for visa and entry-requirement data, and Airalo for eSim connectivity.
2. A multi-language, multi-currency experience for the Diaspora
The platform was built for a global audience, with a multi-language interface (English, French, Arabic, and Portuguese) and multi-currency support so diaspora travelers can plan and pay in the language and currency that suit them.
3. Pan-African payments
Adamo combined Stripe and FlutterWave so the platform can accept both international card payments and African mobile money, removing a common barrier for travelers moving between regions.
4. A centralized admin dashboard
Behind the traveler-facing app, Adamo built a centralized admin dashboard for inventory management, booking oversight, and reporting, giving the Ojimah team a single control point across the platform’s many products.
III. Main features of Ojimah’s platform
The platform brings the full travel journey into one place.
- Flight booking across a wide global airline network, with a focus on competitive fares for African routes.
- Hotel booking with worldwide inventory.
- Automated eVisa application that travelers can start and complete online, without embassy visits.
- Worldwide travel requirements and restrictions, so travelers can check entry rules before they go.
- Airport lounge access regardless of airline or class, for a more comfortable pre-flight experience.
- eSim connectivity to stay online while traveling without roaming charges.
- Auto check-in to reduce manual steps before departure.
- Multi-language interface and multi-currency support for the global Diaspora.
- Pan-African payment options spanning international cards and mobile money.
IV. Results: A top Online Travel Booking Platform for travelers
With Adamo as its engineering partner, Ojimah brought a fragmented travel journey into one platform. Diaspora and global travelers can now book flights and hotels, apply for a visa, arrange lounge access and connectivity, and check in, all from a single app, paying in the way that works for them.
That matters in a market that is growing and changing. With Africa’s international arrivals up 12% in 2024 according to UN Tourism (2025) and diaspora travel a major part of that demand, a platform that removes friction across booking, visa, connectivity, and payment gives travelers a reason to stay in one ecosystem for the entire trip.
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